Kantara vs Sunny Sanskari Ki Tulsi Kumari Showcasing Battle Intensifies, Fresh Demands Leave 2-Screen Cinemas On Hold. Detailed Report
The clash between Kantara A Legend – Chapter 1 and Sunny Sanskari Ki Tulsi Kumari is turning into one of the most heated box office wars in recent times. After our exclusive report yesterday on Kantara distributors demanding 100 percent showcasing in single, 2 and even 3-screen properties, we now have another big update.
Kantara Aggressive Showcasing Demand
AA Films, the distributors of Kantara, have already stunned the trade with their unprecedented showcasing requirements. As per the mail sent to exhibitors, the demands look like this:
The showcasing request doesn’t stop there. The mail further insists on a strict screen count across larger multiplexes:
| CINEMA TYPE | Show Demand (Kantara) |
|---|---|
| IMAX Screen | 100% Shows |
| Single Screen | 100% Shows |
| Two- Screen | 12 Shows |
| Three- Screen | 18 Shows |
| Four- Screen | 21 Shows |
| Five- Screen | 27 Shows |
| Six Screen | 30 Shows |
| Seven- Screen | 36 Shows |
| Eight- Screen | 42 Shows |
| Nine- Screen | 48 Shows |
| Ten- Screen | 54 Shows |
These demands underline the extraordinary confidence the distributors have in Kantara’s pull. The film is one of the most awaited titles of the year and the buzz is sky-high. However, CineInfinity experts believe that the October 2nd weekend is a lucrative frame for more than one big film, and therefore Sunny Sanskari Ki Tulsi Kumari also deserves a fair and balanced showcasing to reach its target audience.
Sunny Sanskari Joins the Battle With Fresh Demands
As per our sources, the team of Sunny Sanskari Ki Tulsi Kumari has now sent out a mail to exhibitors across the country with their own showcasing requirements. The demand looks like this:
| Cinema Type | Shows Demanded for SSKTK |
|---|---|
| Single-Screen Theatres | 3 shows |
| 2-Screen Cinemas | 6 shows |
| 3-Screen Cinemas | 8 shows |
| 4-Screen Theatres | 12 shows |
| 5+ Screen Multiplexes | 14+ shows |
Trade experts call this demand genuine and justified, especially considering the family appeal of SSKTK. While Kantara is undeniably the hot favourite, exhibitors argue that it is not ethical to completely wipe out another big release from 2 and 3-screen properties.
Negotiations Put 2-Screen Properties on Hold
The biggest casualty of this tug-of-war has been the 2-Screen cinemas. Our conversations with exhibitors reveal that programming for 2-screen properties is currently on complete hold until a settlement is reached between both parties. Neither film is being allotted shows in these theatres as of now, which means audiences may have to wait longer for advance bookings to open.
How 4 and 4+ Screen Cinemas Are Being Programmed
The scenario looks slightly clearer in 4-screen theatres. Programming teams have issued instructions to exhibitors to go ahead with a partial showcasing plan:
- 1 screen (6 shows) dedicated to Sunny Sanskari Ki Tulsi Kumari
- 2 screens (11-12 shows) dedicated to Kantara A Legend – Chapter 1
- 1 screen kept on hold until further negotiations are settled
This means that out of the 4 screens, only 3 will open for advance bookings initially. The final screen will be allotted depending on how talks progress in the coming days. Insiders reveal that if the standoff continues, that screen will go to the side that wins the showcasing battle.
A Clash With No Easy Resolution
With both sides standing firm, exhibitors are caught in the middle of a storm. For Kantara, the hype is massive and demands are sky-high. For Sunny Sanskari, the family-entertainer positioning makes it equally important for cinemas to give it fair space.
The tussle is ongoing, negotiations are intense, and insiders believe it may not be resolved anytime soon. One thing is certain: this box office clash is no longer just about collections, it is about control, power play, and the right to dominate cinema screens during the crucial October 2nd weekend.
Stay tuned with CineInfinity for more updates on this.
