Will Thamma Underperform This Diwali? Maddock’s Horror-Comedy Fails to Create ‘Stree 2’-Level Buzz, Faces Tough Clash with Ek Deewaniyat

Maddock Films’ upcoming supernatural comedy Thamma, starring Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui, and Paresh Rawal, was expected to carry forward the successful horror-comedy universe built through hits like Stree, Bhediya, and Munjya. However, ahead of its Diwali release, the buzz around Thamma appears surprisingly low especially when compared to the massive pre-release anticipation for Stree 2 earlier.

Trailer and Marketing Assets Fail to Impress

The trailer of Thamma received mixed responses upon release. While some appreciated the quirky supernatural tone, many felt it lacked freshness and impact. The humor seemed familiar, and even the star power of Ayushmann Khurrana couldn’t ignite major excitement. Promotional assets  including songs and digital campaigns haven’t caught on either, leading to limited social media traction.

Buzz Missing Despite the Maddock Brand on BookMyShow

Maddock Films has built a strong brand with its horror-comedy universe, known for its unique blend of scares and laughs. Yet Thamma hasn’t managed to generate the same curiosity or discussion that Stree or Munjya did. While it enjoys decent visibility on BookMyShow listings, the trending pattern looks more like a regular release than a major festive film.

Interestingly, horror comedies have performed well during festive seasons in the past  and if Thamma manages to deliver solid entertainment, word of mouth could still surprise. The film’s timing around Diwali ensures a wide audience window, provided content connects.

Diwali Release Could Still Work in Its Favour

Interestingly, horror comedies have performed well during festive seasons in the past and if Thamma manages to deliver solid entertainment, word of mouth could still surprise. The film’s timing around Diwali ensures a wide audience window, provided content connect

Clash with ‘Ek Deewaniyat’ Adds Pressure

Adding to Thamma’s challenge is its clash with Ek Deewaniyat, which has built impressive hype  especially after its well-received teaser and chartbuster songs. The romantic thriller is trending strongly across music and social media platforms, potentially diverting youth attention away from Thamma.

Final Word:
Thamma still has a shot at connecting with family audiences if it delivers strong humor and horror in balance. But as of now, its pre-release momentum remains muted  a rare situation for a Maddock film releasing during the Diwali frame.