Thamma Trailer Fails to Ignite Diwali Buzz; Registers Weak 24-Hour Response
The trailer of Thamma has dropped, but the initial reception has been underwhelming. In the first 24 hours, the trailer clocked just 1600 BookMyShow interests, a figure that falls well below the average benchmark for Diwali releases.
For comparison, Diwali biggies in recent years have comfortably crossed the 5,000–8,000 interests mark within a day, with top-tier titles even touching 10,000+ interests. By those standards, Maddock's Horror Comedy Universe next Thamma’s opening buzz looks muted and signals an uphill battle ahead.
Thamma Trailer hourly BMS Interests distribution 24h data - https://www.cineinfinity.com/bms-events/thamaa
The film will be clashing with Milap Zaveri's Ek Deewane Ki Deewaniyat whose songs are trending everywhere and is garnering great BMS interests currently. Mohanlal's next pan-India film is also aiming Diwali release. Both competitors are already trending stronger in pre-release tracking.
| Movie | Trailer 24h Interests |
| Laal Singh Chaddha | 1,200 |
| Drishyam 2 | 2,500 |
| Bholaa | 2,200 |
| Jaat | 1,400 |
| SOS2 | 900 |
| Param Sundari | 1,700 |
| Thamma | 1600 |
| Jolly LLB 3 | 3,200 |
With just weeks to go before Diwali, the onus will be on Thamma’s marketing team to accelerate promotions, leverage music launches, and create recall value through aggressive campaigns. Unless word-of-mouth breaks in its favor, the film risks being overshadowed by its heavyweight rivals during the festive window.
As things stand, Thamma’s trailer response suggests a challenging road ahead at the box office.
