De De Pyaar De 2: Ajay Devgn’s November Release Faces Low Buzz – Are Makers Repeating Past Mistakes?
Ajay Devgn’s De De Pyaar De 2 is slated to release on 14th November 2025, yet surprisingly, the film is generating very little buzz across trade circles or on social media. Despite being a sequel to the 2019 romantic comedy hit De De Pyaar De, the anticipation that usually accompanies sequels of successful films seems almost absent.
A Proven Brand, But Missing Hype
The first installment struck a chord with urban audiences, thanks to its mix of humor, relationships, and Ajay Devgn’s mature charm alongside Rakul Preet Singh and Tabu. Naturally, the sequel should have leveraged this goodwill, but the marketing so far has been unusually muted.
Even though the trailer and songs may be released, there is still virtually no awareness about the movie. In today’s competitive landscape, where even mid-budget films thrive on digital hype, this silence is worrying.
The Songs Factor: The first film’s songs were a hit, connecting well with audiences. If the music of DDPD2 can replicate that success, it has the potential to generate big-time attention but that will only happen if the makers actively push it through marketing and social media campaigns.
The Son of Sardaar 2 Shadow
Industry chatter is drawing comparisons to Son of Sardaar 2, another Ajay Devgn project that struggled due to weak promotion and unclear positioning. That film’s fate is a cautionary tale: even star power cannot rescue a project if the marketing is half-hearted.
Strategy or Neglect?
Some insiders speculate the makers may be deliberately holding back promotions for a sharp campaign closer to release. Others feel it signals a lack of seriousness from the producers. Ajay Devgn’s seemingly lethargic approach towards promotions is also worrisome, especially for a film that relies heavily on brand recall. He is juggling multiple projects, and DDPD2 might not be his top priority but the risk is clear: without audience awareness, even successful franchises can stumble.
A Silent Arrival
Despite Ajay Devgn being one of the most bankable stars in Hindi cinema, DDPD2 has so far been almost invisible in public discourse. The original film succeeded due to its balance of urban romance, humor, and family drama. But trade experts fear that DDPD2 could echo the mistakes of Son of Sardaar 2, which faltered due to poor release strategy.
The Concern: Lack of Serious Promotion
| Issue | Why It Matters |
|---|---|
| No trailer released | Trailers are the main driver of pre-release excitement |
| No songs launched | Music often fuels social media chatter |
| Minimal social media engagement | Limits awareness among younger audiences |
| Crowded November window | Film could get overshadowed by bigger releases |
| Brand recall risk | Original film is 7 years old; newer audiences may not connect |
Box Office Context: Ajay Devgn’s Recent Performances
| Film | Year | Nett (₹ Cr) | Verdict |
|---|---|---|---|
| Runway 34 | 2022 | ~33.5 Cr | Disaster |
| Bholaa | 2023 | ~82 Cr | Below Avg |
| Thank God | 2022 | ~84 Cr | Flop |
| Raid | 2018 | ~101 Cr | Hit |
| Maidaan | 2024 | ~68 Cr | Flop |
| De De Pyaar De | 2019 | ~100 + Cr | Hit |
| Total Dhamaal | 2019 | ~154 Cr | Super Hit |
| Raid 2 | 2025 | ~164.5 Cr | Hit |
| Golmaal Again | 2017 | ~205 Cr | Blockbuster |
| Drishyam 2 | 2022 | ~240 Cr | Super Hit |
| Tanhaji – The Unsung Warrior | 2020 | ~279.5 Cr | Blockbuster |
Clearly, Ajay’s box office trajectory has fluctuated from disasters like Runway 34 to blockbusters like Tanhaji and Drishyam 2. DDPD2 now sits at a crucial juncture where promotion strategy could determine its fate.
Why De De Pyaar De 2 Is Worrisome
- Virtually no marketing buzz: No trailer, no major songs, no media hype.
- Release crowd & competition risk: November is a busy window; weak early buzz could hurt occupancy.
- Dependency on brand recall: The first film is seven years old; younger audiences may not remember it.
- Promotions reflect seriousness: Low marketing effort can signal a lack of investment from producers.
The Buzz Gap: Where DDPD2 Stands
| Element | Status | Potential Risk |
|---|---|---|
| Trailer | Not released | Audience unaware of storyline or tone |
| Songs | Not released | Less social media hype |
| Social media campaigns | Minimal | Fewer eyeballs for promotion |
| Competitor films | High competition | Could overshadow DDPD2 |
Verdict: Risky But Salvageable
Scenario 1: Missed Opportunity
- Low occupancy
- Weak awareness
- Franchise value takes a hit
Scenario 2: Last-Minute Push
- Trailer + songs + digital campaign
- Moderate opening possible
- Confirms that urban romantic comedies with star pairings still attract audiences
The next 2–3 weeks are critical for DDPD2’s marketing strategy. A strong, targeted push could turn this quiet period into a successful launch.
Producer Alert: It’s Time to Act
Producers: T-Series, Luv Ranjan and Ankur Garg : the ball is in your court. With DDPD2, there’s still time to energize audiences before release. Delaying the promotional campaign any further risks repeating past mistakes.
📊 BMS Interest Snapshot (Midway)
The BookMyShow Interest shows early lukewarm ticket trends, reinforcing the need for immediate promotional action. Without intervention, the film risks low opening occupancy despite the franchise brand.
Conclusion
De De Pyaar De 2 is risky but not doomed. A timely and energetic marketing campaign could salvage its opening weekend and preserve the potential for a lasting franchise. The next few weeks will decide whether it becomes a talked-about November release or quietly fades into the clutter of big-ticket films.
