Ajay Devgn NY Cinemas Rebrands as Devgn CineX – A New Era of Movie Experience

NY Cinemas, the theatre chain founded by superstar Ajay Devgn, has officially been rebranded as Devgn CineX. The announcement was made at the grand North Bombay Sarbojanin Durga Puja in Juhu, where Ajay Devgn joined hands with Shivdutt Das, Group Managing Director of the Vishwa Samudra Group, to unveil the new identity. The event was graced by actress Kajol, Kumar Mangat & Sonam Shivdutt, making it a truly memorable occasion.

Ajay Devgn’s journey with NY Cinemas has always been driven by passion rather than business. When he started the chain in 2017, he chose to open properties in Tier 3 cities instead of metros. His vision was simple yet powerful to bring the modern multiplex experience to places where audiences had little access to quality theatres. Comfortable seating, superior sound and picture quality, pleasant décor and affordable rates became the hallmarks of NY Cinemas.

This unique approach set NY Cinemas apart in the exhibition industry, creating a brand that connected with audiences in smaller towns and gave them an experience they had long been waiting for.

Now, with Devgn CineX, Ajay Devgn is ready to take his vision to the next level. As per the our sources upcoming 11 screen multiplex in Bangalore is already being seen as a game changer in the South Indian exhibition market. The brand also plans to expand across metros and Tier 1 cities with premium formats and modern digital technologies that will redefine the movie going experience.

While the Vishwa Samudra Group brings strong business expertise and resources, the heart of Devgn CineX remains Ajay Devgn’s passion for cinema. His dream has always been to bring back the romance of watching films on the big screen, and to create spaces where people can celebrate movies together. As Ajay Devgn often says, for him cinema is not just about screens and seats, it is about emotions, memories and the magic that makes audiences fall in love with films all over again.

The transition from NY Cinemas to Devgn CineX is therefore more than just a rebranding. Devgn CineX is going to expand their market is South States aggressively. It is the beginning of a new era where Ajay Devgn’s vision meets scale, promising to give India a cinema experience like never before.